Content Marketing involves the creating and sharing of articles, quotes, data, photographs, videos, links, and more on various online platforms that use the interest in the content to indirectly promote a brand, product, service, event, and yes, real estate. Content marketing created with thought and relevant information combined with aesthetically pleasing elements is a great way to reach your target audience and gain credibility at the same time with a well-written, informative article complete with helpful links.
Social media posts appear to be one of the most popular forms of content marketing offering a vast array of ideas and images to hold the target audience’s attention and guide them to the next step in your marketing campaign. Whether you are using the platforms for free or investing funds to up your promotions, most marketers in the real estate industry are taking advantage of this medium.
Videos are a huge part of content marketing, whether they be Do-It-Yourself tutorials, interesting stories, historical facts, information on health, recipes, nutrition and so much more.
Have a dedicated online video channel created to share your efforts. Just creating the channel allows for a channel description to start working for you. Then every video that you upload provides yet another opportunity to use those precious key search words to attract your audience. Since Google owns YouTube, they attribute an impressive amount of resources to search out and highlight videos, making them a very valuable marketing tool out there working for you 26/7. Real estate is a subject that lends itself very well to videos by highlighting architecture, old and new, comparison, neighbourhoods, aspects of the business, market trends, or whatever subject on which you choose to focus.
Newsletters can also be effective when targeting the right audience with interesting facts and knowledge relating to real estate pros and cons of living in cities and specific neighbourhoods, new laws, trends, price comparisons, and ways to get an edge in the field of real estate sales and rentals.
The newsletter format can be utilized to promote a single property or a group of properties and just forwarded as needed to specific potential clients. Using a growing list of visual marketing tools, it looks neat and professional and keeps the data together in a pleasing, user-friendly format. The content marketing platforms also allow for the thorough, easy organizing of the lists of recipients appropriate for each campaign. These lists can be imported from existing sources and exported for use elsewhere. Newsletters can be an integral part of a content marketing campaign revolving around real estate, examining many aspects of this vast field, educating recipients, holding interest with both regular mailings and special announcements regarding changes in laws, etc. Newsletters are a perfect way to keep all the elements of new property listings together as you mail the campaign, on mass, or forwarded on an individual basis, to promote the listings.
A well-produced newsletter can help you stay in touch with clients and potential clients and increase your ‘street cred’ making it another valuable marketing tool.